See how your assets are used

Open an asset and choose Analytics. You get its views and downloads over the last 7, 30 or 90 days or the last year, the number of different people behind them, and a chart of the activity day by day.

The same panel lists the search terms people typed before they opened the asset. It is a quick way to learn what your colleagues call a thing, and whether its title and tags say the same.

A badge tells you whether views are trending up, stable or trending down compared with the week before.

Administrators have a dashboard for the whole library. It lists the ten most viewed assets of the period you choose, with their views and downloads.

A second list, Trending Assets, holds the files whose views have been rising over the past week. Freedam recalculates it every night.

Both are worth opening before you brief a new shoot, because they show what people took from the last one.

Every search is recorded with the number of results it returned. The dashboard shows the most frequent search terms and, in a separate list, the searches that came back empty.

An empty search usually has one of two causes. The asset exists under another name, and a tag or a clearer title fixes it. Or the asset does not exist, and it belongs in the next brief.

You also see which filters people use most, which languages they search in, and how many searches only returned results because Freedam corrected a typo or completed a word.

Once a week, Freedam lists the assets that nobody has viewed, downloaded or shared for 180 days and that are in no collection. The report gives the size, the last activity and the owner of each one, and the total storage you would get back.

You can export the list as CSV or move the files to the trash. Some of them will be good work that people never came across, and those are better placed in a collection than deleted.

The report is one of the sustainability tools, next to the storage and CO₂ figures.

Each share link counts its views and downloads and shows when it was last opened. If the regional teams have not opened the launch kit two days after you sent it, you can see that and send a reminder.

The list of shares exports to CSV, with the number of unique visitors per link. To be told as it happens, use the webhook that fires each time a share is opened or downloaded from.

My Analytics shows each person their own figures: the assets they viewed most, their recent searches, and a calendar grid of their activity over the year.

It helps when you write a quarterly summary, or when you are looking for the file you used a few weeks ago and only remember what you searched for.

Every night, Freedam goes through the figures and notes what stands out: a search that keeps coming back empty, an asset whose views are falling, a popular file with no description, a tag that people search for and that is applied to almost nothing.

Each insight has a priority and a few recommended actions. Once you have dealt with one, you dismiss it. The others expire after 30 days.