Freedam

A place for the media your team uses

Help people find the right visual

Freedam gives sales, agencies and regional teams one place to look for current product images, logos and campaign files, with usage rules kept alongside them. Marketing gets fewer “do you have…” messages.

Freedam — real product screen
Nordi brand center built with Freedam: campaign hero, curated collections, quick access to logos, colours and typography, and the latest updates
A brand center built with Freedam: the Nordi homepage with its campaign, curated collections, quick access to logos, colours and typography, and what is new.

Sound familiar?

Some signs shared folders are getting harder to use

Usually nothing is broken. Finding the right pack shot, checking whether a brochure is current or telling an agency which logo to use just takes a bit longer than it used to.

Files are easiest to find if you ask marketing

Someone in sales remembers the blue pack shot from last spring but not which folder it went into, so they ask marketing again.

It is hard to tell which version is current

The brochure was updated, but last month’s copy is still sitting in inboxes and on laptops, and the two can look much the same.

Usage rules are kept somewhere else

Downloading the image is easy. Its licence dates, territories and model release are often in a spreadsheet, which makes them easy to miss.

Partner requests turn into ZIP files

An agency, dealer or regional team asks for campaign material, and someone spends a while gathering files they have gathered before.

How it works

From upload to sharing

Uploading, tagging, updating and sharing all happen in one place, which means less to redo when a file changes.

  1. 01

    Start with your current campaign

    Upload the files people ask for most, or connect the Google Drive, WebDAV or S3 storage you already use.

  2. 02

    Describe files the way people look for them

    Add product names, markets, campaigns and rights. Freedam also writes captions and supports visual search, so a rough description usually finds the file.

  3. 03

    Update a file in place

    Upload the new version onto the same asset. Its tags, collections, rights and shared links carry over.

  4. 04

    Share a collection

    Send colleagues, agencies and dealers a collection, portal or link, with previews and the download sizes they need.

Is it for you?

When a DAM tends to help

Often it is when a couple of people in marketing know where everything is, and more and more of sales, agencies and regional teams rely on what is in those folders.

Situations we often hear about

Freedam may be helpful when…

Product images, brochures and campaign files change often. Colleagues and partners often ask marketing for files. Marketing already handles approvals, rights and sending files outside. You are looking for a place for approved media rather than every company document.

Situations where less may be enough

Your current setup may still suit you when…

A small, stable set of folders works well for everyone. Most of the work is documents, intranet or records management. You need a heavily customised suite across many business units. You mainly need creative proofing rather than a library of approved files.

Questions buyers ask

Before you make the change

What is the difference between DAM software and shared storage?

Shared storage keeps files in folders. A digital asset management system adds previews, structured metadata, search, version history, rights information, prepared sizes, collections and controlled sharing around those files.

When is a growing brand ready for a DAM?

It often helps once repeated file requests, several "final" versions, sending files to partners, and rights or expiry checks start taking more time than looking after a library would. If a small, stable set of folders works for you, you may not need one yet.

Can Freedam replace SharePoint or Google Drive?

For many teams, Freedam takes over the marketing side: images, video, design files and approved campaign materials. Company documents, shared working files, intranet content and records can stay in SharePoint or Drive.

How do assets move into Freedam?

You can upload files directly or connect Google Drive, WebDAV or S3-compatible storage. When a source refreshes, Freedam can add new files, add versions for changed ones, turn folders into collections and apply metadata from a catalog.

See it with familiar material

Try it with a sample campaign

The demo runs on the actual Freedam library, search, rights, collections and public portal, which may help you picture how it would work with your own files.

Curious how yours would look? Generate a brand center from your website, free, in about a minute.