Brand portal software

A brand portal for your current brand files

People can browse a clear, branded selection and see what is ready to use, which usually means less digging through old emails or asking marketing to resend a pack. The uploads, draft collections and internal conversations behind it stay with your team.

The portal shows approved, current files and is read-only for visitors. Draft work, proofing and the conversations behind an asset stay with the internal team.

Explore the demo Plans and pricing

The problem

Fewer “Can you send me the latest logo?” requests

Without a portal

Files get passed around as attachments and fall out of date

The agency looks for the logo pack in an old email. Sales reuses last quarter’s ZIP. A dealer opens a product image saved on their laptop. The approved files exist, but people are not always sure where to find them.

With a brand portal

One link to the current version

Everyone uses the same address. When marketing updates a logo, image or brochure, the portal shows the new version, and a link you sent last year still works.

Who sees what

A place for people outside the team

Visitors only see the pages, collections and files prepared for them. Private uploads, draft work, comments, workflows and administration stay with the internal team.

Sales

A salesperson preparing a presentation with the current product images and brochure

Agency

An agency beginning a new piece of work with the approved logos, imagery and guidelines

Press

A journalist looking for a publication-ready logo and a small set of press images

Illustration of a dealer preparing local campaign material in a showroom

Dealers

A dealer, distributor or retailer preparing local material from the current campaign

Access

Give each visitor the access they need

Most visitors want to browse and download. You can offer a public portal, a protected link or a sign-in, depending on how sensitive the files are. Visitors do not need an internal account to get their files.

Public read-only portal

Useful for material you are happy for anyone to find, such as logos, press images and brand guidance. Visitors can browse and download without creating an account.

Controlled external shares

A launch pack or agency selection can be sent as a public or password-protected link, with an expiry date, an email allowlist and the download choices you set.

Signed-in access

When access should depend on named people or groups, visitors who sign in see the collections and assets made available to them.

Workflows

Common brand portal workflows, step by step

What marketing does in Freedam and what visitors see, for some of the requests brand teams tend to get most often.

Workflow 1

Publish a press kit anyone can download

1Gather the logos, press images and fact sheet in a public collection.
2Turn on the Public Portal so visitors can browse the gallery, collections and brand guide without an account.
3Set guest asset rules for what visitors can see: previews, watermarks, downloads and requests.
4Send journalists the portal address so they can pick what they need.

The public portal of Nordi, a demo brand: collections, quick links to logos and guidelines, and what is new, which visitors can see without signing in.

Workflow 2

Send an agency a launch pack with an end date

1Select the campaign visuals, logos and guidelines the agency needs.
2Create a share link with a password, an expiry date, an email allowlist and the download options you choose.
3Check the views and downloads of that link in its analytics tab.
4Pause or revoke the link when the work ends. The files themselves stay as they are.

Share details dialog with a password-protected access type, an expiry date, and Pause and Revoke buttons — The Access & Security tab of a share: password protection, expiry date, embed domains, and Pause or Revoke for the whole link.

Workflow 3

Update the logo in one place

1Replace the logo file on its asset. Freedam keeps the old file as a previous version.
2Metadata, collections, rights and share links stay attached to the asset.
3Portal collections and live share links then serve the new file.
4A partner who saved the link last year gets the current logo when they open it.

The brand guide as visitors see it: logo rules, colours and typography next to the files, and the full brand kit as a single ZIP.

Alongside the files

Add guidance next to the files

Brand guide

Show the approved logos, colours and typefaces, explain common usage choices, and offer a brand kit for people who need the complete set.

Custom pages

Introduce a campaign or product range with text, media and collection galleries before visitors choose individual files.

Workspace branding

Use your logo, colours, sign-in imagery and page themes so the portal looks and feels like part of your brand.

Analytics

See who used the portal, what they downloaded and when

It helps to know how a portal is being used. Freedam shows this without adding much reporting work for marketing.

Who accessed what

Each share link records its views and downloads, and signed-in activity is linked to the person. You can see which collections, files and links people use, and which ones they rarely open.

When it happened

Daily activity, last-accessed times and top and trending assets over 7, 30, 90 or 365 days can show how a launch is doing, whether interest in a campaign is dropping or whether a partner has stopped downloading.

AI-assisted guidance

Each night Freedam looks over the activity and suggests what may need attention: content gaps shown by searches with no results, unused or declining assets, missing variants and thin metadata, ranked by priority.

Freedam admin analytics dashboard with visitor intelligence, asset performance and AI insights — The analytics dashboard: visits, top and trending assets, search behaviour and the nightly AI insights, filtered by period.

Questions buyers ask

Before you make the change

What is a brand portal in Freedam?

It is a read-only selection of approved assets, public collections, custom published pages and the brand guide, put together for people outside your team. Visitors do not see private collections, editing tools, version history or the rest of the internal workspace.

Can a Freedam portal be public?

Yes. With the Public Portal, visitors can browse published pages, public active collections, the gallery and the brand guide without an account. Guest asset rules let you decide what they can see, preview, download or request, and whether previews carry a watermark.

Can we protect individual shares?

Yes. A share link can be public or password-protected, with an expiry date, an email allowlist and the download options you choose. For people who sign in, you can use roles and user groups.

How do partners stay on the current version?

When you replace an asset file, Freedam creates a new current version and keeps its metadata, collections, rights and share links. Published collections and live shares keep pointing at the same asset, so partners usually see the new file the next time they open them.

Continue exploring

If you would like to look at the question from another angle

These pages go a little further into the product, the decision or a related day-to-day situation.

Guide

See the portal from both sides

In the demo you can browse the portal as a visitor, then see how versions, rights and access are managed behind it.