Sustainable by design

A DAM with its CO₂ on the table.

Hosted on data centers running on 100% renewable electricity. Every authenticated user sees their personal carbon footprint. A weekly sweep surfaces the storage nobody is using anymore. Numbers your CSR team can actually report on, with the formula on display.

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Where Freedam runs

Servers that run on wind, hydro, and sun

Freedam Cloud is hosted on European data centers that have powered every server, switch, and cooling unit with 100% renewable electricity for years, not a credit-offset story, but the actual electricity going through the cables.

100% renewable electricity

Every kilowatt-hour the platform draws comes from renewable sources, wind, hydro, and solar, purchased on long-term contracts directly with the data centers we run on.

Free cooling, not chillers

Our data centers sit in cool northern European climates and use outside air for the bulk of the year. That means less compressor cooling, less wasted electricity, and a lower PUE than the industry average.

ISO 50001 energy management

The facilities behind Freedam are certified to ISO 50001, the international standard for continuous energy-efficiency improvement. Independent audits, not marketing claims.

Heat reuse where possible

Server waste heat is recovered and fed into local district-heating networks where the infrastructure exists, turning a byproduct into a resource for the surrounding community.

Cool climate hosting

Renewable PPA contracts

Independently audited

Personal & team footprint

Every user has a CO₂ dashboard. Even the interns.

Sustainability isn't a slide deck once a year. Sign in to Freedam and your own footprint is right there in the menu, next to your bookmarks, the assets you own, the bandwidth you used, the kg of CO₂ that came with both.

A footprint, in your dashboard

Every authenticated user sees their personal CO₂ footprint over the last 30, 90, 180, or 365 days, assets they own plus their downloads, broken down by storage and transfer.

Your whole workspace, alongside

The same screen shows the workspace-wide footprint, so each person can compare their share against the team, without ever exposing what other individuals do.

A 90-day trend line

Daily storage and bandwidth charted across the window, so you can see the impact of a campaign push, an upload spree, or a clean-up week.

Your footprint

Last 90 days

You

4.82kg CO₂

≈ 0.22 trees · 17.2 kWh · 40 km

Whole workspace

217.4kg CO₂

≈ 9.9 trees · 776 kWh · 1,810 km

Assets you own

312 · 14.2 GB

Your downloads

48 · 6.1 GB

Window

30d90d6 mo1 yr

Numbers in human units

“217 kg CO₂” means nothing to most people. The same figure as kilowatt-hours, trees, or kilometres travelled lands instantly, in a stand-up, in a CSR report, or on a quarterly slide.

kWh of grid electricity

1 kg CO₂e ≈ 3.57 kWh

Based on the EU grid average of ~0.28 kg CO₂ per kWh.

Mature trees absorbing for a year

1 kg CO₂e ≈ 0.045 trees / year

A mature tree absorbs roughly 22 kg of CO₂ over a year.

Kilometres in an average petrol car

1 kg CO₂e ≈ 8.3 km driven

EEA average passenger-car emissions of ~120 g CO₂ per km.

Storage transparency

See which file copies use the most storage

Freedam creates smaller copies of originals for previews and thumbnails. The dashboard shows how much storage each size uses, so you can decide which copies to keep.

Tip: most Freedam workspaces find their biggest CO₂ wins by re-encoding originals into modern formats (WebP, AVIF) and trimming a tier nobody actually loads.

Where your storage lives

Per tier

01
Originals
Full-resolution master
Largest share, kept once per asset
02
2048 px
Editorial preview
~35% of preview storage
03
1024 px
Web hero
~25% of preview storage
04
512 px
Card layout
~18% of preview storage
05
256 px
Grid thumbnail
~14% of preview storage
06
128 px
Avatar / chip
~8% of preview storage

Orphan detection

The cheapest CO₂ is the byte you never store

Most digital libraries quietly accrete files nobody opens any more, the offcuts of a shoot, abandoned drafts, the rejected variants from a campaign that shipped. Freedam runs a weekly sweep that finds them.

Older than 180 days

Default cut-off is six months, configurable per workspace down to a tighter window if you want to be stricter.

No views, no downloads, no shares

Across the same window. Activity from the analytics log AND any started download counts, not just completed ones.

Not part of any collection

If someone bothered to put the asset in a working set, a campaign folder, or a brand kit, it stays.

Not already in the trash

Files already in the trash are excluded. They follow the usual trash retention period.

The cleanup workflow

01
Weekly automatic sweep
Freedam checks for unused files each week and saves a dated report for your team to review.
02
Admin review screen
Permitted admins land on a sortable table, by size or by days since last activity, search by filename, ID, or title, and check a candidate before deciding.
03
Bulk delete with audit trail
Selected files move to the trash, where they can be recovered for 30 days. Each deletion records the reason and the rule that allowed it.
04
CSV export for evidence
Export the report for the date you cleaned up, a row per asset, with size and inactivity window, to attach to a CSR report, a quarterly review, or an internal change record.

The math, in the open

Honest about the assumptions

Carbon estimates for digital workloads are inherently approximate. We picked conservative public reference factors, documented them, and let your team override them when they have better data.

Stored: ~0.02 kg CO₂e per GB · year

Covers data-center operation plus a share of embodied hardware. Round figure derived from the Shift Project (2019) and IEA (2022) baselines, deliberately rounded down.

Transferred: ~0.6 g CO₂e per GB

Covers network plus device rendering. Same source basis. Conservative, public estimates range from 0.3 g to 8 g; we picked the lower end.

Configurable per workspace

If your sustainability team has its own factors, tighter, location-specific, or audited internally, overrides drop into the settings table and feed straight into the dashboard.

Formula in the open

storage_kg = GB × factor × (window_days / 365). transfer_kg = GB × factor. No black box, no proprietary scoring, the math is the math, on display in the docs.

Sources: The Shift Project (2019), IEA (2022), EEA, EU grid average. Factors are rounded down on purpose, we'd rather under-claim than over-claim.

For the CSR officer, and the marketers next door

The same numbers serve both audiences. CSR gets evidence; marketing gets a story. Neither has to wait for an annual consulting engagement to produce them.

Quarterly ESG slide

Pull total kg CO₂ stored and transferred for the period, plus the equivalent in trees-absorbed-for-a-year. The number is the same number every employee sees, so nobody can argue with it.

A clean-up KPI

Track how much unused storage you recover. Reclaimed GB and the CO₂ saved per year are surfaced directly in the cleanup screen, a simple win for a CSR scorecard.

Storage tier hygiene

See how much storage each preview size uses. Review copies you no longer need and check the storage trend after cleanup.

Evidence for a regulator or auditor

CSV exports from the unused-file review screen pair with the audit log for every deletion, the kind of trail an internal CSR audit, or a CSRD-aligned report, can actually rest on.

Built-in · No add-on, no consultancy

A DAM you can ship to your CSR team without an apology.

Renewable hosting underneath, a personal carbon dashboard for everyone, and a weekly check for unused files that turns hygiene into hard kilograms.

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