General terms
On first login (and again when the version changes)
By signing in, your team agrees to your house rules. New hires can’t skip past it; veterans re-accept when terms are updated.
Built for licensed and regulated content
Use the right asset, the right way, every time.
Know what you're allowed to do with every file in your library, and prove it, even years later. Rights policies, layered consent, and an audit trail that doesn't flinch under a regulator's review.
Common scenarios
Five rights mistakes that get expensive
Finding the right file is the easy part. Keeping every use of it on the right side of your contracts, that's where Freedam earns its keep.
- 01
The mistake
The stock photo whose license expired three months ago, still on your homepage today.
What Freedam does
Every policy can carry an expiry. Owners get a heads-up weeks before, and downloads stop the day the license ends.
- 02
The mistake
The talent release that only covers North America, used in last week’s European campaign.
What Freedam does
Territory constraints are checked when someone tries to download, share, or publish. The wrong region simply can’t go through.
- 03
The mistake
The brand asset that ended up scraped into someone’s AI training set.
What Freedam does
A first-class “no AI training” prohibition travels with the file, visible to every viewer, recorded in every audit row.
- 04
The mistake
The contributor agreement you updated last month, and never made anyone re-sign.
What Freedam does
When you publish a new version, contributors are asked to accept it next time they upload. The old version stays linked to past uploads.
- 05
The mistake
The audit a regulator (or your own legal counsel) asked for last Tuesday afternoon.
What Freedam does
Pull every download of a given asset, with who, when, where, and the exact policy version that decided the answer. Export in minutes, not weeks.
Three layers of consent, one paper trail
Different stakeholders accept different things at different moments. Every acceptance is captured, with the version they actually saw.
Upload terms
Before contributors push files into your library
Photographers, agencies, and internal contributors warrant they have the rights to what they’re uploading. Bumped versions trigger a fresh acceptance.
Asset-level acknowledgement
At download time, tied to the specific asset
“Editorial use only, no commercial redistribution.” “Paid social allowed in EU only.” The user sees the rules tied to that file before the download begins.
A policy, in plain English
The contract your team can actually read
Every asset can carry a rights policy that spells out what is permitted, what is forbidden, and what duties go with the right. No legal degree required to understand it, and no JSON wrangling to set one up.
Built on ODRL, the W3C open standard for digital rights. Your policies travel with your files, portable into legal review, distribution systems, and partner audits.
Rights policy
ActiveTitle
2026 Spring Campaign, Hero Imagery
You can
- View in your library
- Download for design work
- Share inside your organization
You can't
- Use in broadcast
- Train AI on these
- Sell or resell
You must
- Credit the photographer
- Apply our watermark to external shares
Where
European Union only
Until
31 December 2026
Channels
Web (organic)Social (organic)Email marketingPrintPaid socialOut-of-home
Territory × channel
Speak the language your contracts already use
Rights aren't binary. A model release might cover web editorial in the EU but not paid social anywhere. Print may be fine in North America and forbidden in APAC. Freedam captures this the way your legal team writes it.
Territories
Pick from regional rollups, drop down to your organization's home country, or leave it global.
GlobalEuropean UnionNorth AmericaAsia-PacificLatin AmericaMiddle EastAfricaOrganization Country
Channels
Marketing channels your stakeholders actually recognise, from web and print to point-of-sale and out-of-home.
WebPrintSocialSocial (Paid)BroadcastEmailInternalPressPoint of SaleOut of HomeMobile App
When someone tries to download or share, Freedam checks the territory and channel they intend to use. Mismatch? The action is blocked, and the attempt is logged.
Consent that holds up
A consent record nobody can quietly edit
When legal asks “did this user accept?”, you don't get to change the answer after the fact. Neither does anyone else.
Append-only by design
Consent records can’t be edited or deleted, not by your team, not by a future admin, not even by us. The database itself refuses.
Snapshots the version they accepted
When your terms change later, the old version stays linked to the people who accepted it. “Which text did they actually agree to?” always has an answer.
Captured at the right moment
Login, first upload, download, share, the right consent is gathered at the right trigger, automatically. Your team never has to think about it.
GDPR-friendly evidence
IPs are hashed, not stored. You get a unique fingerprint for forensic purposes, without holding personal addresses you didn’t need.
The audit trail
The audit a regulator can't argue with
Every meaningful action against an asset leaves a trace. Filterable, exportable, and detailed enough that a year later you can still answer, under which version of which policy did we let this happen?
- Every view, download, share, and publish, logged with timestamp and policy version
- Blocked attempts logged too (proof your controls actually held)
- Filter by user, asset, policy, territory, channel, or decision
- Reasons captured automatically (“territory mismatch”, “policy expired”, “AI-training prohibited”)
- Stays readable years after the policy itself was retired
- Exportable for legal review or regulator response
Why this matters now
Rights and compliance moved from nice-to-have to load-bearing. Generic DAMs haven't caught up.
See rights in the brand asset workflowTalent agreements have teeth
Model and influencer releases now routinely cap territory, channel, and duration, with named penalties for breach.
AI training is the new lawsuit
Stock libraries, photographers, and agencies are auditing where their work shows up in training data. Explicit prohibitions matter.
Regional data laws keep multiplying
GDPR set the template; APAC, Latin America, and US states keep adding their own. “We meant well” isn’t a defence.
Brand licensors audit reuse
Co-branded campaigns, sponsorship assets, and licensed IP all carry usage clauses your DAM should enforce, not just store.
Rights vocabulary, explained
The terms that show up in every rights conversation, defined without the legalese.
Production-grade · Start free today
Stop hoping. Start proving.
Bring rights, consent, and audit into the same place your assets already live. No new vendor, no new login.